Working in partnership with GoodPractice, Edrington completely modernised it's approach to L&D delivery with the Edrington Academy. This solution has won two major L&D awards in recognition of its success as a digital solution.
- With roots going back to 1860s Glasgow, Edrington’s famous whisky brands are household names including The Macallan, Highland Park and Famous Grouse.
- From its headquarters in Scotland, the company employs around 2,300 people globally and has offices throughout Europe, the US, Asia and the Middle East.
THE BUSINESS CHALLENGE
As Edrington grew, the company faced a fundamental problem: there was no single strategy in place for the consistent and rapid development of leadership and management capability across a rapidly expanding international business.
As Jo Hughes, Head of Organisational Development at Edrington, says:
This fragmented approach was inconsistent with Edrington’s aspiration to be a forward-thinking, global business. The company needs a pipeline of home-grown leaders for continued success. The solution had to address a number of specific business challenges, including:
- Existing learning provision was reactive and relied primarily on face-to-face interventions - employees were sent on expensive external training courses.
- Regions were developing their own individual approaches to learning in isolation, leading to inconsistent content and quality.
- Improving the efficiency and effectiveness of Edrington’s leaders and managers was a key consideration - people needed to learn quicker and smarter.
Edrington needed a consistent, universally available digital learning experience to enable the development of leadership and management skills. GoodPractice and Edrington developed a bespoke solution in partnership, based on a core of GoodPractice’s performance support toolkit. the Edrington Academy was designed to answer all of the company’s needs, including:
- Creation of a centralised, modern, digital learning hub for the entire business.
- High quality, easily accessible digital resources, available across all platforms and devices.
- Resources specifically targeted at improving the capability of leaders and managers.
- Expansion of the mentoring programme, complete with a mentoring toolkit and mentor database.
- Universal introduction of the work shadowing programme.
- Support for the existing performance review process for both managers and employees.
Utilising GoodPractice’s experience and expertise in driving engagement, the Edrington Academy was successfully launched using a combination of senior stakeholder engagement and a pre-launch activity.
Since launch, the Academy has had a significant and tangible impact on individual and organisational performance at Edrington:
- Colin Young, Commercial Finance Analyst, Edrington
- Helen Tu, Procurement Manager, Edrington Hong Kong
- Karin Wilkins, HR Generalist, Edrington US
an award-winning resource
The innovative approach to developing the Academy and its overall effectiveness as an online resource was recognised by the judging panel at The Herald Scottish Digital Business Award in October 2016, winning the Education and Training category. This success was followed up by winning the Gold award for External Learning Solution of the Year at the LPI Learning Awards in London in February 2017.
By providing quick, easy access to trusted resources, the Edrington Academy is helping build the leadership and management capability the business needs to develop and grow. Wherever an employee is based, the approach, quality and learning experience is the same - creating a strong learning culture across the business.
As Jo Hughes comments: