Why should we care about behaviour change?

Many learning interventions start out from the position that people would perform much better in their roles if they just did what we told them. But what if this approach is misguided?

What if the mistakes that people make aren’t due to a lack of awareness, but because of a host of environmental factors that incentive the wrong behaviour?

On this week’s episode of #TheGPPodcast, instructional designer and author Julie Dirksen joins Ross Garner and Owen Ferguson to ask why behaviour change matters – and how we can nudge it along.

In this episode you’ll find out about

  • Why behaviour change is often our goal, rather than learning
  • Why it’s so hard to change behaviour
  •  Techniques for encouraging behaviour change

Show notes

The book the team kept referencing was Thaler and Sunstein’s Nudge, available from Amazon: https://www.amazon.co.uk/Nudge-Improving-Decisions-Health-Happiness/dp/0141040017

The podcast episode Owen recommended, on cellophane, was from 50 Things That Made the Modern Economyhttps://www.bbc.co.uk/programmes/w3csz2w3

Julie’s website, usablelearning.com, has links to her book: Design for How People Learn. She has also launched a course at designbetterlearning.com

Ross doesn’t want to link to his What I Learned This Week, because he doesn’t want anyone to see the film.

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