It’s a really exciting time to be involved with GoodPractice. Over the last couple of years we’ve seen a tremendous amount of time and resource invested in our core products. Our aim is to cement our position as a leading provider of top notch performance support and e-learning resources.
And this investment has borne fruit. Our client base continues to expand as more and more organisations recognise just how well we can fill the performance support gap in their learning offerings for leaders, managers and all staff.
The GoodPractice brand and our performance support resources are becoming trusted the world over by businesses that span a broad spectrum of size and industry. Giorgio Migliaccio’s great work extending the business into the Australian market shows how organisations are jumping at the opportunity to enhance their blended learning offering with our high quality innovative resources.
Of course, the the shared language and cultural connections between UK and Australian L&D made it a logical starting point as we look to take over the world (well, at least a small slice of it!).
The challenges that leaders and managers face in their day-to-day work are pretty similar regardless of where in the world they find themselves. We’ve seen that our performance support resources are equally useful in virtually any context.
These discoveries provided a strong argument for us to fly the GoodPractice flag in new and interesting markets. Chris Keenan has already taken steps to explore opportunities in the North American market, but it also makes sense for us to explore our European neighbours as well as those markets further afield.
With this in mind, I’ve grasped the exciting challenge of growing the GoodPractice brand in North West Europe and Ireland.
We’ve already established a presence in these markets, working with well known global brands like Booking.com, Aegon and the International Baccalaureate.
The number of multi-national businesses with a presence in these markets that choose English as their business language mitigates the barrier of language as an impediment to adopting GoodPractice resources. What’s more, the availability of rapidly improving machine translation tools helps to make GoodPractice resources equally accessible for those businesses that prefer delivery in their mother tongue.
Even more fundamentally, our exposure to these markets over the past few years has left us with the clear impression that the L&D professionals there are risk takers and opportunity makers - not in a dangerous or reckless way, but rather in the sense that they are willing to try new approaches to overcome persistent challenges.
So what next?
We are kicking off our efforts with a campaign focusing on the Dutch market initially (see advert) but we've similar plans for Ireland and Scandinavia soon. If you’re an L&D professional in the Netherlands, Ireland or Scandinavia then keep a look out for the GoodPractice name.
Over the coming months we’ll be ramping up our presence with campaigns in each of these market to raise the GoodPractice profile.
I may be knocking on your door (well sending you an email or giving you a call!) as I’m keen to speak with folks who are on the leading edge of L&D. I want to learn more about the challenges you’re facing in supporting your leaders, managers and staff, and to share some of our success stories where GoodPractice resources have played a leading role in driving performance.
We’ll be offering some exciting incentives for ‘early adopters’ in these markets, but don’t feel like you have to wait! If you’d like to know more about what we do, how we work and how the GoodPractice resources can help in your particular context, just get in touch!