About Us - GoodPractice

“The GoodPractice team brings together great content creators, instructional designers, technical experts and account managers to deliver results for our clients and their employees. We develop outstanding e-learning and ensure that our performance support toolkit remains the best source of on-demand content to help employees get their job done more effectively”

-Owen Ferguson, MD, GoodPractice


Joined Emerald Group


Team members


Awards won since 2016

> 2,000

Resources available

> 96,000

Downloads of our podcast


Continents we have offices in


Year we began


Number of pets owned by the team

How we’ll work with you

When you become a GoodPractice client, you can count on us to:

- Really take time at the start to understand your specific needs.

- Ensure your solution is designed to look and perform exactly how you want it to.

- Support you to launch your resources effectively and get people engaged.

- Work with you to ensure your resources evolve over time.




We work hard to understand where each client is coming from, and focus on helping them meet not just their immediate needs, but their future aspirations too. We leverage the collective genius of our team and partner with you to create outcomes which add real value.



Seeking Evidence

We based all our big decisions about new content, website design and technical innovation on hard evidence. We test our theories by carrying out primary research - the findings aren’t always what we expect, but they always inform our approach.




We develop the content and the technology to support the evolution of our products. We research the L&D market thoroughly so we are able to tap into the challenges, needs and expectations of our core audience.




We are deeply curious, so we won’t settle for what we already know about the awesome world of L&D. You can rely on us to ask the tough questions. What’s more, through our research programme, our podcasts and blogs we continue to share new ideas and fresh perspectives.

Our Quality Charter

We take the business of creating content pretty seriously. We’ve developed a content charter to ensure that our high standards are reflected in every piece of work we do.

Our Story

Case Studies

Read about the different solutions we’ve developed in partnership with our clients.

UK: +44 (0)131 526 4111 Level 1, 50 Frederick Street, Edinburgh, EH2 1EX

AU: +61 3 8648 8847Level 3, 10-16 Queen Street, Melbourne VIC 3000

US: +1 (617) 863-7160 120 Beacon Street, Suite 202 Somerville, MA 02143

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